Goal Setting for Success

I’ve always loved the idea of setting goals, but it’s only been in recent months that I’ve developed a true passion for goal-setting! I have been part of a goal-setting group for women entrepreneurs since starting my business a year ago. However, a few months back, I...

Your Business Needs Facebook Ads NOW!

The Days of Organic Growth are Over In the early days of Facebook business pages, less than 10 years ago—or about two centuries in the tech world—you could grow your page and sell your products successfully using an all-organic strategy. Facebook deliberately allowed...

Instagram Geotagging: Location Matters

What is geotagging? Geotagging refers to publicly identifying the location of a photo or post on Instagram. You do not need to be in the location you are tagging to use the location’s geotag. Locations that can be geotagged include restaurants, coffee shops,...

Instagram Hashtag Strategy Tips

Growing your community on Instagram has the potential to grow your business beyond your wildest imaginings. However, if you’re like most entrepreneurs and small business owners, you’re probably used to scouring the internet looking for all the latest Instagram hacks....

Social Media: Asking for the Sale

Why is it important to Ask for the Sale? Social media users are inundated with dozens, even hundreds of pieces of content each and every day! It becomes second nature to just keep scrolling down the feed. Even if users find your content provocative or inspiring, they...

The Power of Social Media Engagement

What is social media engagement? “Engagement” is a metric used to measure likes, comments, shares, replies, direct messages, etc. on a social media post or account. Engagement is measured differently depending on which platform you are using.  Why is...

Brand Photography

What is Brand Photography? Brand photography consists of original photos (or graphics) that are easily distinguishable as coming from your brand. Whether you are a product- or service-based business, setting up your brand photography is a very important step to...

Understanding Brand Voice

I am so excited to share everything about Brand Voice with you! It is one of my absolute favorite topics to talk about! To start off, I want to emphasize that your brand voice will be present in any communication you have with your clients because your brand voice is...